Privacy policy
Last updated: September 21, 2026
Petite Beauty operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Petite Beauty is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
· Contact details, including your name, billing address, shipping address, phone number and email address.
· Payment and transaction information, including your payment method, transaction details, payment confirmation and related payment information. Payment card information is processed securely by Shopify and our payment service providers. Petite Beauty does not have access to customers' full credit or debit card numbers.
· Account information, including your email address, account profile information, preferences and settings.
· Transaction information, including the products you view, place in your cart, purchase, return, cancel or otherwise interact with, as well as your past transactions.
· Communications with us, including information you provide when contacting us regarding an order, product, delivery, return, privacy request or other customer service inquiry.
· Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
· Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
· Directly from you, including when you create an account, place an order, visit or use the Services, communicate with us or otherwise provide us with your personal information.
· Automatically through the Services, including from your device when you use the Services or visit our website, and through cookies and similar technologies.
· From our service providers, including when we engage them to provide technology, payment processing, analytics, fulfillment, shipping, customer support or other services on our behalf.
· From our partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor and Improve the Services
We use your personal information to provide the Services and perform our contract with you, including to process payments, fulfill orders, remember your preferences, send notifications related to your account or orders, process purchases and other transactions, create and manage your account, arrange shipping, facilitate approved returns or refunds and improve your shopping experience.
We may also use personal information to better understand how customers use the Services and to improve our website, products and customer experience.
Marketing and Advertising
Where you have consented, or where otherwise permitted by applicable law, we may use your personal information for marketing and promotional purposes, including sending promotional communications by email and displaying advertisements for our products or services on the Services or other websites.
Where permitted by applicable law, advertising may be based on information such as products you previously viewed, purchased or added to your cart and other activity on the Services.
You may opt out of promotional emails at any time by using the unsubscribe link included in those emails.
Security and Fraud Prevention
We use your personal information to provide a secure payment and shopping experience, authenticate customer accounts, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect our customers and business and secure the Services.
If you create an account, you are responsible for keeping your account access information secure.
Communicating with You
We use your personal information to provide customer support, respond to your questions and requests, provide information about your orders and maintain our relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, regulations and valid legal processes, respond to requests from law enforcement or government authorities, investigate or participate in legal proceedings and enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy.
Such circumstances may include:
· With Shopify, payment providers, technology providers and other service providers who perform services on our behalf, including payment processing, IT services, data analytics, customer support and cloud storage.
· With fulfillment providers, postal services, couriers and shipping partners where necessary to process, ship, track and deliver your order.
· With business and marketing partners where permitted by applicable law to provide marketing services and advertising.
· When you direct or request us to disclose information, or otherwise consent to disclosure to a third party.
· In connection with a business transaction, such as a sale, restructuring or transfer of all or part of our business.
· Where disclosure is necessary to comply with applicable legal obligations, respond to subpoenas, court orders, search warrants or similar lawful requests, enforce our policies, or protect our rights or the rights, property or safety of our customers or others.
We may use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising or similar purposes. You may exercise applicable opt-out rights through our Data Sharing Opt-Out page.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services may be transmitted to and shared with Shopify and other service providers that may be located in countries other than where you reside.
In addition, we may use certain Shopify enhanced features that incorporate information obtained from your interactions with our store, along with other merchants and Shopify, to help protect, grow and improve our business.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.
In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to requests relating to Shopify's use of that information.
To learn more about how Shopify uses personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy.
You may also visit the Shopify Privacy Portal to exercise applicable privacy rights relating to information processed by Shopify.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies, security practices and terms and conditions.
We do not control and are not responsible for the privacy or security practices of third-party websites or platforms.
Information you provide in public or semi-public areas, including information shared through third-party social networking platforms, may be visible to other users and may be used by those third parties according to their own policies.
Our inclusion of a third-party link does not, by itself, imply endorsement of that third party or its content.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are the parent or legal guardian of a child who has provided us with personal information, please contact us using the contact information below to request that the information be deleted, subject to applicable law.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable privacy laws, personal information of individuals under 16 years of age.
Security and Retention of Your Information
We take reasonable measures designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.
Information transmitted over the internet or through other electronic communications may not always be secure while in transit. We recommend that you do not send sensitive or confidential information to us through unsecured communication channels.
How long we retain your personal information depends on several factors, including whether the information is required to:
· Maintain your account;
· Process and maintain records of your transactions;
· Provide the Services;
· Comply with legal, tax, accounting or regulatory obligations;
· Prevent fraud or abuse;
· Resolve disputes; or
· Enforce our agreements and policies.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights described below in relation to your personal information.
These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline or limit a request where permitted by applicable law.
Right to Access / Know
You may have the right to request access to personal information that we hold about you.
Right to Delete
You may have the right to request deletion of personal information that we maintain about you, subject to applicable legal and retention requirements.
Right to Correct
You may have the right to request correction of inaccurate personal information that we maintain about you.
Right of Portability
You may have the right to receive a copy of certain personal information that we hold about you and, in certain circumstances, request that it be transferred to a third party.
Right to Opt Out of Sale or Sharing for Targeted Advertising
Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or the processing of personal information for purposes considered "targeted advertising" under applicable privacy laws.
You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.
If you visit our website with a Global Privacy Control preference signal enabled, where required by applicable law we may treat this as an opt-out request for the device and browser you use to visit the website.
If the device can be associated with a Shopify account, Shopify may also apply the opt-out request to the associated account.
For more information about Global Privacy Control, visit globalprivacycontrol.org.
Other than where required by applicable law, we may not recognize other "Do Not Track" signals sent by your browser or device.
Managing Communication Preferences
Where you have subscribed to promotional emails, you may opt out at any time by using the unsubscribe link included in those emails.
If you opt out of marketing communications, we may still send non-promotional communications that are necessary to provide the Services, such as order confirmations, shipping notifications, account information or responses to customer service inquiries.
Exercising Your Rights
You may exercise applicable privacy rights by contacting us at contact@petite-beauty.com or through any privacy tools provided through the Services.
To learn more about how Shopify processes personal information and the privacy rights available in relation to information processed by Shopify, please visit the Shopify Privacy Portal.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
We may need to verify your identity before processing a request, as permitted or required by applicable law.
Where applicable, you may authorize another person to submit a privacy request on your behalf. We may require evidence that the person has been authorized to act for you and may also require you to verify your identity directly with us.
We will respond to valid requests within the timeframe required by applicable law.
Complaints
If you have a complaint about how we collect, use or process your personal information, please contact us at contact@petite-beauty.com.
Depending on where you live, you may also have the right to appeal a decision regarding your privacy request or lodge a complaint with your local data protection or privacy authority.
International Transfers
We and our service providers may transfer, store and process personal information outside the country or region in which you live.
This may include locations in which Shopify, payment providers, technology providers, fulfilment providers, shipping partners and other service providers operate.
Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.
If personal information is transferred outside the European Economic Area or the United Kingdom, we may rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, applicable UK international data transfer mechanisms or another legally recognized transfer mechanism, unless the transfer is to a country recognized as providing an adequate level of data protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or other operational or regulatory reasons.
When we update this Privacy Policy, we will post the revised version on this website and update the "Last updated" date. We will provide additional notice where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us by email at: